NSU Business Students Earn First Place Ranking in Business Strategy Game

Released May 5, 2010

(Aberdeen, S.D.)  For the second time this academic year students from Doug Ohmer’s BADM 482 class have earned the top spot in the online “Business Strategy Game”. NSU students William Deng, Sioux Falls, Delton Witte, Sioux Falls, AmyFaye Kamletz, Glenrock, Wyo., and Matt DeVine, Gettysburg, made up the team of Dynamic Athletics and earned their number one spot in the world-wide ranking by defeating 3991 teams from 263 universities.

L to R: AmyFaye Kamletz, Delton Witte, William Deng and Matt DeVine

According to Doug Ohmer, NSU management faculty, The Business Strategy Game (BSG) is used as part of business students’ senior capstone course, BADM 482 – Business Policy and Strategy. In BSG, class members are divided into management teams of three to five persons and assigned to run an athletic footwear company in head-to-head, on-line competition against companies run by other student teams. Companies compete in a global market arena, selling branded and private-label athletic footwear in four geographic regions—Europe-Africa, North America, Asia-Pacific, and Latin America. Company operations simulate those of actual athletic footwear companies Nike, Adidas-Reebok, and New Balance.

The challenge for each student management team is to craft and execute a competitive strategy that results in a respected brand image, keeps their company in contention for global market leadership, and produces good financial performance as measured by earnings per share, return on equity investment, stock price appreciation and credit rating.

About Northern State University

Northern State University is a premier residential, liberal arts institution characterized by outstanding instruction, extraordinary community relations, and unparalleled co-curricular opportunities. In August of 2009 NSU was again named by U.S. News and World Report as one of the best undergraduate public institutions in the Midwest. For more information about NSU, visit our Web site at www.northern.edu.