Logo and Identity Standards

The Northern State University institutional identity has been purchased and the rights are held by the NSU Foundation. Assurance of correct usage and enforcement of the proper usage rests with the President's Office with support from the Office of University Relations.

In order for NSU to maintain a consistent visual identity, it is important the appearance of any logo, Web site, or publication which represents NSU maintain continuity. These standards are important in maintaining institutional identity, color, logo and typeface.

The Northern State University visual identity consists of two parts: the initials of the institution (the letter mark) and the written words identifying the name of the institution (the word mark). The use of both the letter mark and the word mark are properly called a combination mark, often referred to simply as the “logo”.

Northern’s visual identity should not be used as a focal point except where its purpose is to identify Northern, as on stationery, T-shirts, and signs. Generally, it should not be featured prominently on the covers of publications but rather as a signature, for example, printed small on the front or back cover. The word mark should not be used alone, but always in conjunction with the letter mark.

Web Site Standards

When designing a Web site that will represent NSU it is important that the following guidelines be followed to ensure that all sites convey the message of consistency. The following must be included in all NSU Web sites.

Pantone Matching System (PMS) is a proprietary color system matching specific spot colors and standardized ink color widely used in the graphic arts industry, includes approximately 800 basic colors for both coated and uncoated paper.

If you have questions concerning the proper use of any of the approved logos or colors, or you need assistance please contact the office of University Relations.