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Business Adminstration
The Business Administration major at NSU provides a comprehensive exploration of all business disciplines. This generalized business major is designed to complement the studies of those students with diverse majors in the liberal or fine arts or education, or for those students seeking flexibility in completion of a business degree.
In this broad-based business major at NSU, students learn about the fundamentals of accounting, business law, finance, information systems, management, and marketing. Students gain a basic understanding of how organizations work, as well as how to make them successful. The flexibility of the Business Administration program allows students to tailor their program to their needs and interests through the use of electives in the major and the opportunity for internships to gain practical experience.
A Business Administration major will help prepare the student for a career in business, government, in public or social service organizations, or provide an essential business background for those students wishing to pursue an additional (double) major outside the realm of business.
Management
Management is a dynamic profession. Individual managers function simultaneously as a planner, a supervisor, a leader, a decision maker, an advisor, a problem solver, and an evaluator of results. Managers perform a wide range of tasks and functions requiring a mix of technical, conceptual, and human skills. A successful manager must have personal standards meriting the respect of others, an understanding of human values and motivations, knowledge of modern methodologies, and an acute awareness of the impact of economic and business policy on society.
NSU’s management curriculum has been carefully designed to ensure that students will be well equipped for both the domestic and international marketplace. Northern’s Management major is a broad-based, profession education in all aspects of theory and practice. Students develop skills and insights in the areas of planning, leading, organization, control, entrepreneurship, human resources, ethics, and international management. For the students interested in developing and operating their own business, the School of Business also offers a Minor in Entrepreneurship, which greatly enhances the skills and knowledge of future entrepreneurs. A management degree prepares you for leadership positions in the management of all types of organizations in every sector of the economy, including for-profit businesses, not-for-profit organizations (such as hospitals, charities, education, and research institutes), government, professional firms (such as accounting, consulting, legal and medical), and others. Completion of NSU’s management degree program also prepares students for advanced graduate work in business, such as the pursuit of an MBA. Management skill and expertise is required in all companies and organizations, small as well as large, and in both new ventures and established firms. As consumer-oriented economies continue to develop around the world, organizations of all types need marketers to create consumer awareness of an organization's products and services.
Marketing
Marketing majors experience a wide variety of learning environments at NSU, ranging from traditional classroom lectures to hands-on, client-centered marketing projects. NSU’s marketing students examine all aspects of the conceptual marketing mix of product, distribution, pricing, and promotional activity. NSU’s Marketing program educates students in the varied processes by which the demand for goods and services is anticipated, stimulated, enlarged, and satisfied. Students also learn the importance of managing customer relationships in ways that benefit their organization, their shareholders, their stakeholders, and most importantly, their customers. For students interested in the artistic aspects of Marketing, NSU offers the possibility to double major in Art/Advertising Design or Art/ Multimedia Graphic Design, or to minor in Computer-aided Art.
NSU prepares its Marketing graduates for domestic and international careers in sales, advertising, retailing, brand management, product planning, marketing research, and other marketing-related occupations in both for-profit and non-profit organizations. Students also will find NSU’s Marketing major an excellent preparation for graduate studies in the field of Marketing.
Course Catalog
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