ELRN 748: BUSINESS ANALYSIS & MARKETING FOR E-LEARNING COURSES

Students will learn how to conduct business analysis and how to market e-learning courses. The following subjects will be introduced: assessment of topic-specific learning needs, evaluation of available resources, course development process, cost analysis of course development/production and delivery and marketing a course. During this class students will work on subjects-specific projects to facilitate development of marketing and business plans for explicit learning needs., then conduct field research to obtain feedback from targeted learners. The students' research will be conducted in subject areas where e-learning courses are mostly needed for local businesses and communities. Prerequisite: ELRN 510. 2 credits

Instructor: TBA