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CAREERS IN ADVERTISING AND PUBLIC RELATIONS
In these areas you may work for:
- an ad agency
- a TV station
- a radio station
- a specialty advertiser (special promotions that require slogans or give-aways)
- outdoor advertisers
- magazines, newspapers
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- public relations firms
- utilities
- sports organizations
- the federal government
- a state or local government
- educational institutions
- medical institutions
- professional organizations
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In advertising, job titles include:
- account director
- account supervisor
- account coordinator
- account or district manager
- account executive
- advertising director
- art director
- assistant account director
- assistant planner
- associate media director
- broadcast supervisor
- copywriter
- creative director
- executive research director
- group or regional manager
- junior buyer
- management supervisor
- media planner
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- media buyer
- media director
- media supervisor
- producer
- press secretary
- production assistant
- production supervisor
- project director
- researcher
- research supervisor
- research director
- sales planner
- sales assistant
- sales representative
- traffic assistant
- traffic controller
- traffic manager
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In public relations, job titles include:
- alumni administration
- corporate communications director
- community affairs coordinator
- crisis manger
- educational fund raising
- event creation manager
- media relations executive
- internal communications staffer
- account coordinator
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- consumer affairs specialist
- public affairs information officer
- industrial public relations executive
- investor relation director
- student recruiter (colleges)
- Washington representative
- investor relations officer
- shareholder relations coordinator
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Possible sources for job openings:
- The Advertising Women of New York keeps a notebook of job listings
- Public Relations Journal published by the Public Relations Society of America advertises job openings
- The CASE Placement Letter, published by the Council for Advancement and Support of Education
- The Chronicle of Higher Education (both of these will list openings in higher education, such as public relations, or alumni services)
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