SPORT MARKETING AND ADMINISTRATION
The South Dakota Board of Regents approved a new undergraduate degree in sports marketing and administration at Northern State University in May 2006.
Northern State’s program will prepare students for professional positions in the sports industry, which has expanded to a $195 billion industry over the past decade. "With our society’s increased emphasis on sports and fitness activities to ensure healthy lifestyles, there are excellent employment opportunities for graduates in this field," said Regents President Harvey C. Jewett. "Only a few universities in the Midwest have undergraduate programs in sports marketing or sports management, and Northern will now be one of those.”
| • | PE 180, Introduction to Health, Physical Education and Recreation (2 credits) |
| • | PE 395, Practicum in Sport Marketing and Administration (3 credits) |
| • | PE 411, Sport Marketing and Promotions (3 credits) |
| • | PE 412, Financial Aspects of Sport (3 credits) |
| • | PE 413, Sport Administration Colloquium (3 credits) |
| • | PE 440, Organization and Administration of Health, PE and Athletics (2 credits) |
| • | PE 451, Tests and Measurements (2 credits) |
| • | PE 453, Sport Psychology (3 credits) |
| • | PE 456, Social Aspects of Sport (2 credits) |
| • | PE 496, Field Experience in Sport Marketing and Administration (6 credits) |
| Total 29 credits | |
| Required Support Courses outside the Major | |
| • | ACCT 210, Principles of Accounting I (3 credits) |
| • | BADM 350, Legal Environment of Business (3 credits) |
| • | BADM 360, Organization and Management (3 credits) |
| • | BADM 457,Business Ethics (3 credits) |
| Total 15 credits | |
| Note: ECON 201, Math 102, MIS 105, PSYC 101A, SPCM 101, and SOC 100 are | |
| used to meet the SGE and IRG requirements | |
| ELECTIVES | |
| Marketing Electives (Choose 6 credit hours) | |
| • | BADM 334, Small Business (3 credits) |
| • | BADM 372, Advertising (3 credits) |
| • | BADM 336, Entrepreneurship I (3 credits) |
| • | BADM 471, Marketing Management (3 credits) |
| • | BADM 474, Personal Selling (3 credits) |
| • | BADM 475, Consumer Behavior (3 credits) |
| • | BADM 476, Marketing Research (3 credits) |
| Health and Physical Education Electives (Choose 6 credit hours) | |
| • | PE 334, Behavior and Social Science Issues in PE (2 credits) |
| • | PE 355, Philosophies, Concepts, and Contemporary Issues in Coaching (3 credits) |
| • | PE 457, Exercise Psychology |
| • | PE 469 - 477, Coaching Theories (1 credit -maximum of 2) |
| • | HLTH 320, Community Health (2 credits) |
| • | HLTH 361, School Health and Safety Education (2 credits) |
| Total 12 credits | |
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Please send comments to Dr. Kathie Courtney Last Updated: September 20, 2006 Copyright ?2006 HPE
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