ABERDEEN — Northern State University has signed an exclusive agreement with Learfield Licensing Partners, a trademark management company specializing in collegiate licensing and branding, that allows Learfield to represent the university and its licensing program.
“We are excited to begin this agreement with Learfield. They’re a proven licensing partner for universities around the United States,” said Todd Jordre, president and CEO of the NSU Foundation. “Northern’s brand covers the Aberdeen region and beyond. This agreement allows us to expand our reach and establishes quality control measures for NSU merchandise.”
Learfield Licensing has been hired to help maximize exposure opportunities for NSU with aggressive retail merchandising and brand development, along with handling the day-to-day management duties of the university's trademark licensing program.
“Northern State is a great small college that combines excellent academics with a strong sense of campus pride,” said Bob Bernard, president and CEO of Learfield Licensing. “We look forward to helping them strengthen their brand and create new opportunities for growth.”
About Northern State University
Northern State is located in Aberdeen, S.D., and has an enrollment of more than 3,500. For the past eight years, the university has been named one of the best public baccalaureate colleges in the Midwest by U.S. News and World Report, and Aberdeen was recognized as the No. 2 best small college town in America by USA Today College.
Athletically, the Wolves compete at the NCAA Division II level as members of the Northern Sun Intercollegiate Conference and its basketball teams have led the nation in Division II attendance for the past nine seasons.
NSU is a regional university that offers outstanding academics and exceptional extracurricular activities at an affordable price on a safe, welcoming campus. To learn more, visit NSU Admissions.
About Learfield Licensing
Learfield Licensing Partners is a world-class licensing firm whose services and success align perfectly with Learfield’s history, strength and reputation within the industry. We strive to provide the best practices and strategies in the industry to properly protect and promote our clients’ brands, and couple that with new resources and strategies for growth with help from Learfield, which has a deep presence in the college athletics landscape. Learfield manages the multimedia and sponsorship rights for more than 120 collegiate institutions, conferences and arenas, and supports athletic departments at all competitive levels as title sponsor of the Learfield Directors’ Cup. For more than four decades, Learfield has connected brands to the excitement, passion, tradition, fun and fans of college sports and now leverages multiple platforms and partnerships through distinct offerings through its affiliated companies.