Sports Marketing Degree at Northern State University

The South Dakota Board of Regents has approved a new undergraduate degree in sports marketing and administration at Northern State University. At its meeting in Aberdeen in May 2006, the regents approved a bachelor’s degree in sports marketing and administration for NSU.

Northern State’s program will prepare students for professional positions in the sports industry, which has expanded to a $195 billion industry over the past decade. "With our society’s increased emphasis on sports and fitness activities to ensure healthy lifestyles, there are excellent employment opportunities for graduates in this field," said Regents President Harvey C. Jewett. "Only a few universities in the Midwest have undergraduate programs in sports marketing or sports management, and Northern will now be one of those.”

NSU officials expect enrollment in the new program to begin with about 10 students and increase to 50 students by 2010.

For more information about the program, contact Allan Vogel at Allan.Vogel@northern.edu or call (605) 626-2544 or 1-800-NSU-5330.