Northern's New Brand
Incorporating an “N” into the institution mark, used in various instances by NSU for decades, shows a united front that highlights a mark that is widely recognized by the community, region and state. The other key element of our new mark includes “NORTHERN.” Since its founding in 1901, NSU has gone through four name changes, each of which have included Northern, making the term a steadfast element for more than a century. Our use of the word Northern was solidified by the brand survey, which showed a high percentage of participants simply referring to the institution as Northern.
Review the official NSU colors in the brand guide.
|Maroon||202||0 100 65 47||153 5 51||990033|
| Gold||121||0 8 69 0||255 204 102||FFCC66|
|Beige||155||2 10 31 0||248 221 154||F8DD9A|
|Creme||7499||1 1 14 0||255 255 205||FFFFCC|
To request an authorized email signature, submit the Email Signature Request Form.
Review the official NSU email signature in the brand guide.
The Communications and Marketing Department plays an important role in the planning and promotion of events and activities on campus. If your department or school is looking to host an event, please reach out to email@example.com. We will set up an initial planning meeting and work through our event checklist.
Review the event planning services the Communications and Marketing team provides.
Illustrates and explains acceptable usage of NSU's key identity elements, including primary logos, lettermark, tagline, colors and more. Review Northern's design elements in the brand guide.
Letterhead can be ordered by emailing firstname.lastname@example.org.
View a letterhead sample in our brand guide.
Beginning in 2017, the Northern State University Foundation entered into an agreement with CLC, the licensing division for Learfield IMG College, a trademark management company specializing in collegiate licensing and branding. CLC provides retailers and their vendors a formal process of submitting artwork for university approval. It also creates a structured payment of royalties from the use of NSU logos and designs. The NSU Foundation works with NSU Communications and Marketing personnel to approve artwork and promote our brand to regional retailers.
Please consult our brand guide before using any Northern logos or marks.
Use of the officially trademarked Northern State University logos and marks are reserved for university operations, such as admissions, marketing and academic partnerships, university sponsored events, and through official agreements or licensing (NSU Foundation).
To request an officially trademarked Northern State University logo or mark, please email email@example.com.
If you receive a media inquiry, please reach out to us at 605-626-2552 or firstname.lastname@example.org.
Employee name tags can be ordered through the Name Tag Order Form.
View a sample name tag in our brand guide.
The Communications and Marketing Department can assist campus departments and organizations with photography services. Please email email@example.com with the details of your request at least two weeks in advance.
To view a list of approved marketing photos, please request access to Filecamp by emailing firstname.lastname@example.org.
We offer a handful of PowerPoint templates; right-click the link below and select 'Save Link As...' to download to your computer.
Tap into NSU's vibrant social community, listed in the Social Media Directory.
Tablecloths can be ordered through the Tablecloth Order Form.
View tablecloth designs in our brand guide.
The brand refresh process revealed common themes of the university, and our new tagline captures those themes: a momentous time for enrollments, scholarships and campus development (unleash); a diamond in the rough, undervalued institution (potential); and a caring, supportive environment with a strong community (pack).
Read more about our tagline and brand essence in our brand guide.
Consistent use of type gives a recognizable look to all communications materials. These fonts are flexible enough to work across all media.
- Rockwell family
- Avenir family
These fonts may not be available in all programs, e.g. Microsoft Word.
Preferred fonts can be found in our brand guide.
The Communications and Marketing Department can assist with promotional videos, typically through an external vendor. Please email email@example.com with the details of your request at least four weeks in advance.
Learn what makes a great video in our brand guide.
In addition, NSU Media Services offers limited video production services.
NSU communicates a consistent message using its Brand Voice and Writing Style Guide.
Discover the four levels of Northern webpages in our brand guide.
Second-tier pages, or pages that are one click away from the homepage, aim to draw the user deeper into our website, where more information is hosted. This page layout is graphic-heavy, with numerous photos and calls to action, and little text. Examples include: Admissions and Academics.
Third-tier pages are found deeper within our website. This layout typically contains fewer graphics but more information. Text should still be concise, as users rarely read full paragraphs of information. Examples include: Records and Registration and Costs and Aid.
Fourth-tier pages are deep within our website. They rarely include graphics, but contain a large volume of information. These pages are usually designed for frequently asked questions and detailed instructions. An example would be Transcripts and Diplomas.
If you have any questions or feedback, please email the Communications and Marketing team.
In the Feb. 3, 1923, edition of The Exponent, a contest was announced to identify a team name for Northern Athletics. No entries were received, but after two losses on the road, the basketball team voted to call themselves the Wolves -- and they won their next game, against Madison College. It wasn't until 1954 that the Exponent again announced a contest to formalize a mascot, and the NSU Art Department entered "Waldo the Wolf." Waldo made his first homecoming appearance in 1956.
Eventually, in 1993, the current mascot, "Thunder" was born. Then in May 1994, NSU announced a public contest to replace the logo rendering. Out of 65 entries, local artist Thomas Gross, a 1982 NSU grad, was selected as the winner.
In 2010 another Aberdeen artist, Josh Phillips, updated Gross’ design. Phillips’ design is now used across campus and was subject to an NSU trademark in 2020.
To learn more about current logo and graphics standards, read the NSU Brand Guide.
- Information from Ron Pollworth and Communications and Marketing