In NSU’s marketing program, you’ll gain an edge by learning to stay on top of trends and technology; and how social media, search, video, and analytics work in the marketing mix.

As an NSU marketing student, you’ll develop and polish skills in interpersonal communication, writing, critical thinking, analytics, project management, creativity and expression, negotiation, and technology. You’ll also master product, distribution, pricing, promotional activity and managing customer relationships.

Our marketing program offers a variety of learning settings, from traditional classroom lectures to hands-on, client-centered marketing projects.

Our program offers two areas of specialization:

• Marketing management emphasizes retail management, sales, international sales, and marketing for e-commerce.
• Digital Marketing focuses on digital marketing and technology integration through courses in e-commerce, business intelligence, marketing analytics, and data mining.  

The marketing major is an excellent preparation for graduate studies in marketing.